巴菲特致股东的信(2011年)⑩年度股东大会


The Annual Meeting

年度股东大会

The annual meeting will be held on Saturday, May 5th at the CenturyLink Center (renamed from “Qwest”). Last year, Carrie Kizer debuted as the ringmaster and earned a lifetime assignment. Everyone loved the job she did – especially me.

伯克希尔年度股东大会将在 5 月 5 日周六在奥马哈 CenturyLink 中心(原 Qwest 中心更名而来)。我们公司总部的员工 Carrie Kizer 去年首次担任年会上我们旗下公司产品表演的总导演,做得非常好,因此赢得终身导演的职务。所有人都喜欢她做的这份工作,尤其是我。

Soon after the 7 a.m. opening of the doors, we will have a new activity: The Newspaper Tossing Challenge. Late last year, Berkshire purchased the Omaha World-Herald and, in my meeting with its shareholder-employees, I told of the folding and throwing skills I developed while delivering 500,000 papers as a teenager.

CenturyLink 中心的大门 7 点打开。之后我们马上会推出一个新的活动项目:扔报纸挑战赛。去年底伯克希尔收购了《奥马哈世界先驱报》,在我们做为控股股东和员工的见面会上,我大谈我少年时期当报童时送了 50 万份报纸,练就一手卷报纸和扔报纸的绝技。

I immediately saw skepticism in the eyes of the audience. That was no surprise to me. After all, the reporters’ mantra is: “If your mother says she loves you, check it out.” So now I have to back up my claim. At the meeting, I will take on all comers in making 35-foot tosses of the World-Herald to a Clayton porch. Any challenger whose paper lands closer to the doorstep than mine will receive a dilly bar. I’ve asked Dairy Queen to supply several for the contest, though I doubt that any will be needed. We will have a large stack of papers. Grab one. Fold it (no rubber bands). Take your best shot. Make my day.

我立刻从看到台下的观众眼中看到了怀疑的目光。这并不让我感到吃惊。毕竟,记者的口头禅是:"如果你妈妈说她很爱你,也要核查一下是否属实"。现在我得实际证明我所说的全部属实了。在股东年会上,我将和所有来宾一起,把《奥马哈世界先驱报》投掷得到 10 米开外的克莱顿之家的门廊。比我扔得更近的人就能获得一只雪糕。我已经让为这次挑战赛多准备几只雪糕,不过我怀疑这些奖品根本用不上,因为我想没有人会羸我。我们会有一大摞报纸。抓起来一份,卷好用力扔(不能用皮筋)。放马过来吧,让我开心一下。

At 8:30, a new Berkshire movie will be shown. An hour later, we will start the question-and-answer period, which (with a break for lunch at the CenturyLink’s stands) will last until 3:30. After a short recess, Charlie and I will convene the annual meeting at 3:45. If you decide to leave during the day’s question periods, please do so while Charlie is talking.

伯克希尔最新制作的年会电影将在 8:30 开始放映。一个小时后的 9:30 我们将开始问答环节,并将一直持续到下午 3:30 为止(中间短暂休息在 CenturyLink 中心的摊位上有午餐供应)。短暂休息之后,查理和我将在 3:45召开年度股东大会。如果你要在问答环节离开会场的话,请在查理讲话的时候离开。

The best reason to exit, of course, is to shop. We will help you do so by filling the 194,300-square-foot hall that adjoins the meeting area with products from dozens of Berkshire subsidiaries. Last year, you did your part, and most locations racked up record sales. In a nine-hour period, we sold 1,249 pairs of Justin boots, 11,254 pounds of See’s candy, 8,000 Quikut knives (that’s 15 knives per minute) and 6,126 pairs of Wells Lamont gloves, a Marmon product whose very existence was news to me. (The product I focus on is money.) But you can do better. Remember: Anyone who says money can’t buy happiness simply hasn’t shopped at our meeting.

当然,离开会场的最好理由是去购物。我们为了给各位提供最好的购物服务,在与股东年会会场相邻的 19 万平方英尺的大厅里摆放了伯克希尔下属公司生产的各种商品。去年年会期间各位股东做得很棒,很多产品的销售都创下历史新高。年会召开的 9 个小时期间,我们销售了 1249 双 Justin 靴子,11254 磅喜诗糖果,8000 把Quikut 小刀(每分钟销售 15 把),6126 双 WellsLamont 手套,这是 Marmon 的产品,它的出现对我来说是个新闻。(我最关注的产品是钱)。但是你们今年能够做得更好。记住:谁说金钱不能买来快乐,只是因为他没有到我们这里来购物过。

Among the new exhibitors this year will be Brooks, our running-shoe company. Brooks has been gobbling up market share and in 2011 had a sales gain of 34%, its tenth consecutive year of record volume. Drop by and congratulate Jim Weber, the company’s CEO. And be sure to buy a couple of pairs of limited edition “Berkshire Hathaway Running Shoes.”

今年新加入展览的公司是我们下属的一家跑鞋公司 Brooks,它持续不断地攻占更多的市场份额,去年的市场份额已经高达 34%连续十年创下销售记录。顺便拜访并向公司的 CEO-Jim Weber 表示祝贺。同时一定要买入一双限量款"伯克希尔专属跑鞋。"

GEICO will have a booth staffed by a number of its top counselors from around the country, all of them ready to supply you with auto insurance quotes. In most cases, GEICO will be able to give you a shareholder discount (usually 8%). This special offer is permitted by 44 of the 51 jurisdictions in which we operate. (One supplemental point: The discount is not additive if you qualify for another, such as that given certain groups.) Bring the details of your existing insurance and check out whether we can save you money. For at least half of you, I believe we can.

GEICO 保险将设一个展台,有来自全美最优秀的保险顾问为您服务,他们随时准备为您提供汽车保险询价。在大多数情况下,GEICO 将会给您一个股东特别折扣(通常是 8%)。我们开展业务的 51 个司法管辖区中有 44 个都批准了这个特别优惠。(额外提示:这个折扣不可以与其他优惠叠加使用,比如给予特定群体的优惠)。把你现有的保单拿过来,看看我们能否帮你多省点钱。我相信我们至少可以帮助你们中一半人省去更多保险费。

Be sure to visit the Bookworm. It will carry more than 35 books and DVDs, including a couple of new ones. I recommend MiTek, an informative history of one of our very successful subsidiaries. You’ll learn how my interest in the company was originally piqued by my receiving in the mail a hunk of ugly metal whose purpose I couldn’t fathom. Since we bought MiTek in 2001, it has made 33 “tuck-in” acquisitions, almost all successful. I think you’ll also like a short book that Peter Bevelin has put together explaining Berkshire’s investment and operating principles. It sums up what Charlie and I have been saying over the years in annual reports and at annual meetings. Should you need to ship your book purchases, a shipping service will be available nearby.

一定要去书虫书店看看,这里将会提供超过 35 种图书和 DVD,其中有一些是新出版的。我特别推荐关于讲述我们子公司 MiTek 发展史的一本书。你将会从书中看到,我最初对这家公司产生兴趣的原因是,我收到了一个邮包,里面装着一块丑陋的金属块,我根本不知道有什么用。自 2001 年收购以来,MiTek 公司已进行了 33 次收购,几乎都很成功。我想你也会喜欢 Peter Bevelin 编写的一本小书,这本书汇总了我和芒格过去多年来在公司年报和股东大会上说的话,解释了伯克希尔公司的投资和经营的原则。如果您需要把买的书快递回去的话,旁边就有快递服务。

If you are a big spender – or aspire to become one – visit Elliott Aviation on the east side of the Omaha airport between noon and 5:00 p.m. on Saturday. There we will have a fleet of NetJets aircraft that will get your pulse racing. Come by bus; leave by private jet. I’ll OK your credit.

如果您是一位挥金如土的大款,或者希望成为这样的大款,请在周六中午到下午 5 点参观位奥玛哈机场东侧的 Elliott 航空中心。那里有我们下属的 NetJet 公司的私人专机编队,将让您心跳加速。坐着大巴来,乘着私人飞机回。别担心钱不够,我会给你贷款。

An attachment to the proxy material that is enclosed with this report explains how you can obtain the credential you will need for admission to the meeting and other events. Airlines have sometimes jacked up prices for the Berkshire weekend. If you are coming from far away, compare the cost of flying to Kansas City versus Omaha. The drive between the two cities is about 21⁄2 hours, and it may be that you can save significant money, particularly if you had planned to rent a car in Omaha. Spend the savings with us.

随同附上的股东大会资料中有个附件,告诉您如何获取参加股东的凭证,凭此才能参加股东年会和其它活动。在伯克希尔股东大会召开的周末,航空公司有时会提高机票价格。如果你从很远的地方过来,可以比较一下飞到肯萨斯与奥马哈的价格。飞到肯萨斯,再开车到奥马哈,只需要 2 个半小时左右,也许这样可以帮你省掉一大笔钱,尤其是你本来就打算在奥马哈租车的话。省下来的钱,一定要在会场上购物花掉噢。

At Nebraska Furniture Mart, located on a 77-acre site on 72nd Street between Dodge and Pacific, we will again be having “Berkshire Weekend” discount pricing. Last year the store did $32.7 million of business during its annual meeting sale, a volume that exceeds the yearly sales of most furniture stores. To obtain the Berkshire discount, you must make your purchases between Tuesday, May 1st and Monday, May 7th inclusive, and also present your meeting credential. The period’s special pricing will even apply to the products of several prestigious manufacturers that normally have ironclad rules against discounting but which, in the spirit of our shareholder weekend, have made an exception for you. We appreciate their cooperation. NFM is open from10a.m.to9p.m.MondaythroughSaturday,and10a.m.to6p.m.onSunday.OnSaturdaythisyear,from5:30p.m. to 8 p.m., NFM is having a picnic to which you are all invited.

内布拉斯加家具商场位于 72 街上,在 Dodge 和 Pacific 之间,占地 77 英亩,在这里我们将会再次举办"伯克希尔周末"特价促销活动。2011 年,这家商场在年会期间销售收入为 3270 万美元,比很多家具商店一年的销售收入总额还要高。要得到伯克希尔股东的特别优惠,你必须在 5 月 1 周二到 5 月 7 日周一之间购买并出示参加年会的凭证。这次特价促销包括了几个著名的大牌厂家产品,一般情况下严禁打折销售,但考虑到这是一个特别股东周末活动,所以特别破例只为参加股东大会人士提供优惠折扣。我们特别感谢他们的支持。内布拉斯加家具商城在周一至周六早 10 点到晚 9 点营业,周日是早上 10 点到晚上 6 点营业。周六下午 5 点半到晚 8 点,内布拉斯加家具商城将会举行野餐会,邀请所有与会者参加。

At Borsheims, we will again have two shareholder-only events. The first will be a cocktail reception from 6 p.m. to 9 p.m. on Friday, May 4th. The second, the main gala, will be held on Sunday, May 6th, from 9 a.m. to 4 p.m. On Saturday, we will be open until 6 p.m. On Sunday, around 2 p.m., I will be clerking at Borsheims, desperate to beat my sales figure from last year. So come take advantage of me. Ask me for my “Crazy Warren” price.

在波仙珠宝店,我们将再次召开两场股东专场活动。第一个活动将是一场鸡尾酒会,在 5 月 4 日周五下午 6点到晚上 10 点举行。第二个活动是一个大型售卖活动,在 5 月 6 日周日早上 9 点到下午 4 点举行。周六,我们将会营业到下午 6 点。在周日下午 2 点左右,我本人将会亲自在波仙担任销售员,我极度渴望能够打破我去年创下的销售记录。所以请大家来照顾我的生意吧,我会给你一个疯狂的巴菲特特别优惠价格。

We will have huge crowds at Borsheims throughout the weekend. For your convenience, therefore, shareholder prices will be available from Monday, April 30th through Saturday, May 12th. During that period, please identify yourself as a shareholder by presenting your meeting credentials or a brokerage statement that shows you are a Berkshire holder.

整个周末我们在波仙会有大批观众。因此,为了您的方便,股东价格将从 4 月 30 日周一到 5 月 12 日周六提供。在此期间,请出示您的会议证明或经纪公司声明,表明您是伯克希尔的股东。

On Sunday, in the mall outside of Borsheims, a blindfolded Patrick Wolff, twice U.S. chess champion, will take on all comers – who will have their eyes wide open – in groups of six. Nearby, Norman Beck, a remarkable magician from Dallas, will bewilder onlookers. Additionally, we will have Bob Hamman and Sharon Osberg, two of the world’s top bridge experts, available to play bridge with our shareholders on Sunday afternoon. Two non-experts – Charlie and I – will also be at the tables.

在波仙外的购物中心里,美国两届国际象棋冠军Patrick Wolff 将蒙上双眼,所有挑战者们六个一组,他一个人同时和 6 个人对奕。就在附近,著名的达拉斯魔术师 Norman Beck 将进行精彩表演。另外,两位世界级桥牌顶尖高手 Bob Hamman 和 Sharon Osberg 也会在周日下午与我们的股东们进行比赛。两位非专业选手,查理和我也会参加。

Gorat’s and Piccolo’s will again be open exclusively for Berkshire shareholders on Sunday, May 6th. Both will be serving until 10 p.m., with Gorat’s opening at 1 p.m. and Piccolo’s opening at 4 p.m. These restaurants are my favorites, and I will eat at both of them on Sunday evening. (Actuarial tables tell me that I can consume another 12 million calories before my death. I’m terrified at the thought of leaving any of these behind, so will be frontloading on Sunday.) Remember: To make a reservation at Gorat’s, call 402-551-3733 on April 1st (but not before) and at Piccolo’s, call 402-342-9038. At Piccolo’s, show some class and order a giant root beer float for dessert. Only sissies get the small one.

Gorat's 和 Piccolo's 餐厅将于 5月 6 日周日再次向伯克希尔股东独家开放。Gorat's 会从下午 1 点营业到晚上 10 点,Piccolo's 将会从下午 4 点营业到晚上 10 点。这两家都是我喜欢的餐厅,周日晚上我会在两家餐厅用餐。(保险精算资料表明,在我死之前要消耗 1200 万卡路里,我非常担心我还没有吃够就死掉了,所以周日要提前多吃一顿)。预定 Gorat's 请在 4 月 1 日致电 402-551-3733(不要提前),Piccolo's 预定电话是 402-342-9038。在 Piccolo's 餐厅,要显得你有品位,就得要上一大杯饮料作为甜点,要小杯不是男子汉。

We will again have the same three financial journalists lead the question-and-answer period at the meeting, asking Charlie and me questions that shareholders have submitted to them by e-mail. The journalists and their e-mail addresses are: Carol Loomis, of Fortune, who may be e-mailed at cloomis@fortunemail.com; Becky Quick, of CNBC, at BerkshireQuestions@cnbc.com, and Andrew Ross Sorkin, of The New York Times, at arsorkin@nytimes.com.

今年我们将再次邀请同样的三位财经记者引领年会问答环节,他们通过电子邮件收集股东提交给他们的问题,向查理和我进行提问。这三位记者和他们的电子邮件地址分别是:财富杂志的 Carol Loomis:cloomis@fortunemail.com;CNBC 的 Becky Quick:BerkshireQuestions@cnbc.com;纽约时报的 Andrew Ross Sorkin:arsorkin@nytimes.com。

From the questions submitted, each journalist will choose the dozen or so he or she decides are the most interesting and important. The journalists have told me your question has the best chance of being selected if you keep it concise, avoid sending it in at the last moment, make it Berkshire-related and include no more than two questions in any e-mail you send them. (In your e-mail, let the journalist know if you would like your name mentioned if your question is selected.)

从提交的问题中,每位记者将选择他们认为最有趣和最重要的十几个问题。如果你保持问题简洁,避免在最后一刻发送,问题与伯克希尔有关,并且在发送给他们的任何电子邮件中包含不超过两个问题,那么你的问题最有可能被选中。(在你的电子邮件中,如果你的问题被选中,请告诉他们你是否愿意提及你的名字)。

This year we are adding a second panel of three financial analysts who follow Berkshire. They are Cliff Gallant of KBW, Jay Gelb of Barclays Capital and Gary Ransom of Dowling and Partners. These analysts will bring their own Berkshire-specific questions and alternate with the journalists and the audience.

今年我们另外增加了另外一个由三名金融分析师组成的小组,他们是追踪伯克希尔的金融分析师:KBW 公司的 Cliff Gallant,Barclays Capital 公司的 Jay Gelb,Dowling and Partners 的 Gary Ransom。这些分析师会提问他们自己想问的关于伯克希尔公司的问题,他们将会记者以及现场听众轮流提问。

Charlie and I believe that all shareholders should have access to new Berkshire information simultaneously and should also have adequate time to analyze it, which is why we try to issue financial information after the market close on a Friday. We do not talk one-on-one to large institutional investors or analysts. Our new panel will let analysts ask questions – perhaps even a few technical ones – in a manner that may be helpful to many shareholders.

查理和我相信,所有股东都应该同时获得伯克希尔的最新信息披露,而且应该有足够的时间进行分析,这也是我们为什么总是努力安排在周五收盘之后公布公司财务信息的原因。我们不会与大型机构投资者或分析师进行一对一沟通。我们新增加一个分析师小组就是为了让分析师提出问题,也许会有几个技术性强的问题,希望这种方式能对很多股东提供帮助。

Neither Charlie nor I will get so much as a clue about the questions to be asked. We know the journalists and analysts will come up with some tough ones, and that’s the way we like it. All told, we expect at least 54 questions, which will allow for six from each analyst and journalist and 18 from the audience. If there is some extra time, we will take more from the audience. Audience questioners will be determined by drawings that will take place at 8:15 a.m. at each of the 13 microphones located in the arena and main overflow room.

查理和我事先都不知道任何与问题有关的东西。我们知道,记者和分析师会挑选一些难以回答的问题,这正是我们所希望的。总的来说,我们希望至少回答 54 个问题,每个记者和分析师能提问 6 个问题,现场听众提问 18 个问题。如果还有一些剩余的时间,我们将会回答现场听众更多的问题。听众提问者将通过 8:15 举行的抽签决定,13 个提问用的话筒分别放置的会场不同的区域和主要的分会场。

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For good reason, I regularly extol the accomplishments of our operating managers. They are truly All-Stars, who run their businesses as if they were the only asset owned by their families. I believe their mindset to be as shareholder-oriented as can be found in the universe of large publicly-owned companies. Most have no financial need to work; the joy of hitting business “home runs” means as much to them as their paycheck.

出于非常充分的理由,我会定期高度赞扬我们子公司负责经营管理的经理人取得的成就。他们都是真正的全明星,他们经营自己的企业就像这是他们家族唯一拥有的资产一样。我相信他们的这种心态,和那些大型上市公司一样,都是以股东利益为导向。大多数经理人根本没有任何工作的经济需求,对他们来说,打出商业上本垒打的乐趣和薪水一样重要。

Equally important, however, are the 23 men and women who work with me at our corporate office (all on one floor, which is the way we intend to keep it!).

然而同样非常重要的是在总部办公室和我一起工作的 23 名男女同事(所有人在同一个楼层办公,我们特意这样安排!)。

This group efficiently deals with a multitude of SEC and other regulatory requirements and files a 17,839-page Federal income tax return – hello, Guinness! – as well as state and foreign returns. Additionally, they respond to countless shareholder and media inquiries, get out the annual report, prepare for the country’s largest annual meeting, coordinate the Board’s activities – and the list goes on and on.

这个只有 23 人的团队高效处理各种事务:美国证监会和其他监管要求,提交了多达 17839 页的联邦收入所得税申报文件,还有州收入所得税和海外收入所得税相关文件,此外,他们还回应股东和媒体的无数个询问,发布年度报告,筹备全美规模最大的上市公司股东年大,协调董事会活动,他们的活动清单还可以列举出来很多很多。

They handle all of these business tasks cheerfully and with unbelievable efficiency, making my life easy and pleasant. Their efforts go beyond activities strictly related to Berkshire: They deal with 48 universities (selected from 200 applicants) who will send students to Omaha this school year for a day with me and also handle all kinds of requests that I receive, arrange my travel, and even get me hamburgers for lunch. No CEO has it better.

他们态度愉悦地处理这些企业事务,效率之高简直令人难以置信,让我倍感轻松和快乐。他们的努力并不仅局限于伯克希尔公司相关的活动,他们还需要同 48 所大学打交道,这 48 所大学是从 200 名申请大学中筛选出来的,在本学年将选送一些学生到奥马哈,与我共同度过一天的时间。他们还要处理我收到的各种请求,安排我的旅行,甚至去帮我买午餐的汉堡包。没有一个 CEO 像我做得这么舒服了。

This home office crew, along with our operating managers, has my deepest thanks and deserves yours as well. Come to Omaha – the cradle of capitalism – on May 5th and tell them so.

这个家庭办公室的工作人员,以及我们的运营经理,向你们致以我最深切的感谢,他们也值得你们的感谢。5 月 5 日,来资本家的摇篮奥马哈,告诉他们这一点。

Warren E. Buffett
Chairman of the Board
February 25, 2012

沃伦.巴菲特
董事会主席
2021年2月25日

〔译文源于芒格书院整理的巴菲特致股东的信〕

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