巴菲特致股东的信(2013年)⑧年度股东大会


The Annual Meeting

年度股东大会

The annual meeting will be held on Saturday, May 3 rd at the CenturyLink Center. Carrie Sova, our talented ringmaster, will be in charge, and all of our headquarters group will pitch in to help her. Our gang both does a better job than professional event planners would and – yes – saves us money.

年度股东大会将于 5 月 3 号(周六)在 Century Link 中心举行。我们天才的总导演 Carrie Sova 主持。我们总部所有人员都会全力支持她;我们的团队比专业活动策划者做得更好,当然,也更省钱。

CenturyLink’s doors will open at 7 a.m., and at 7:30 we will have our third International Newspaper Tossing Challenge. Our target will be a Clayton Home porch, precisely 35 feet from the throwing line. I tossed about 500,000 papers when I was a teenager, so I think I’m pretty good. Challenge me: I’ll buy a Dilly Bar for anyone who lands his or her throw closer to the doorstep than I do. The papers will be 36 to 42 pages, and you must fold them yourself (no rubber bands allowed).

早上 7 点大门敞开,7 点半我们将举行第 3 届报纸投掷国际挑战赛。投掷目标将是克莱顿公司制造的移动房屋的门廊,到投掷线的精确距离为 35 英尺。我少年时代做报童时,曾经投掷过 50 万份报纸,所以我自认为自己投掷报纸的功夫非常好。来向我挑战吧:任何人只要把报纸投掷得比我离门口更近,我就会给他买一个 DillyBar冰激凌。比赛用的报纸有 36 至 42 页厚,你必须自己折叠(不准橡皮筋捆绑)。

At 8:30, a new Berkshire movie will be shown. An hour later, we will start the question-and-answer period, which (with a break for lunch at CenturyLink’s stands) will last until 3:30. After a short recess, Charlie and I will convene the annual meeting at 3:45. If you decide to leave during the day’s question periods, please do so while Charlie is talking.

伯克希尔最新制作的年会电影 8 点半开始放映。一个小时后我们将开始进行提问回答,并将一直持续到下午3 点半为止(中间短暂休息在 CenturyLink 中心的摊位上有午餐供应)。问答环节结束之后,短暂休息一下,我和芒格在 3:45 将正式召集大家召开年度股东大会。如果你要在提问环节离开会场的话,请在芒格讲话的时候离开。

The best reason to exit, of course, is to shop. We’ll assist you by filling the 194,300-square-foot hall that adjoins the meeting area with products from dozens of Berkshire subsidiaries. Last year, you did your part, and most locations racked up record sales. In a nine-hour period, we sold 1,062 pairs of Justin boots (that’s a pair every 32 seconds), 12,792 pounds of See’s candy, 11,162 Quikut knives (21 knives per minute) and 6,344 pairs of Wells Lamont gloves, always a hot item. This year, Charlie and I will have competing ketchup bottles for sale. Naturally, the one with Charlie’s picture will be heavily discounted. But, if you help, my bottle will outsell his. This is important, so don’t let me down.

当然,离开会场的最好理由是去购物。为了帮助各位更好地进行购物,与股东年会会场相邻的 194,300 平方英尺的大厅里,我们摆满了伯克希尔子公司生产的各种商品。2012 年年会期间各位股东做得很棒,很多产品的销售都创下历史新高。在去年年会召开的 9 个小时里,我们销售了 1062 双 Justin 靴子(每 32 秒卖出 1 双靴子),12,792 磅喜诗巧克力,11,162 把 Quikut 小刀(每分钟销售 21 把),以及 6,344 双 WellsLamont 手套,这些都是热门商品。今年,查理和我将要比赛销售瓶装番茄酱。自然,有查理头像的瓶装番茄酱将会大幅打折促销。但是,如果你捧场的话,有我头像的瓶装番茄酱还会卖得比他多。这对我很重要,千万不要让我丢面子。

Brooks, our running-shoe company, will again have a special commemorative shoe to offer at the meeting. After you purchase a pair, wear them the next day at our second annual “Berkshire 5K,” an 8 a.m. race starting at the CenturyLink. Full details for participating will be included in the Visitor’s Guide that you will receive with your tickets for the meeting. Entrants will find themselves running alongside many of Berkshire’s managers, directors and associates.

我们下属的跑鞋公司 Brooks,将会再次为伯克希尔股东年会推出一款特制纪念版跑鞋,仅在年会上供应。买好这款跑鞋,第二天就穿上,参加我们的"伯克希尔 5 公里"长跑活动,时间是周日早上 8 点,从 CenturyLink 中心开始起跑。参赛的所有细节包含在你将与股东入场门票一起收到的参会指南。参加长跑的人将会发现自己身边跑的人群中有很多是伯克希尔公司的公司经理人、董事、员工。

GEICO will have a booth in the shopping area, staffed by a number of its top counselors from around the country. Stop by for a quote. In most cases, GEICO will be able to give you a shareholder discount (usually 8%). This special offer is permitted by 44 of the 51 jurisdictions in which we operate. (One supplemental point: The discount is not additive if you qualify for another, such as that given certain groups.) Bring the details of your existing insurance and check out whether we can save you money. For at least half of you, I believe we can.

GEICO 将在购物区设置一个展台,由来自全美最优秀的保险顾问为您服务,顺便来看看你的报价。在大多数情况下,GEICO 将会给您一个股东特别折扣(通常是 8%)。我们开展业务的 51 个行政区域中有 44 个都批准了这个特别优惠。(额外提示:这个折扣不可以与其他优惠累加使用,比如给予特定群体的优惠)。把你现有保险的详细情况带过来,看看我们能否帮你多省点钱。我相信,我们至少可以帮助你们中一半人省下更多的保险费。

Be sure to visit the Bookworm. It will carry about 35 books and DVDs, among them a couple of new titles. One is Max Olson’s compilation of Berkshire letters going back to 1965. The book includes an index that I find particularly useful, specifying page numbers for individuals, companies and subject matter. I also recommend Forty Chances by my son, Howard. You’ll enjoy it.

你一定要到书虫书店的展区看看,这家书店将会提供超过 35 种的图书和 DVD,有几本是最新出版的。其中一本新书是 MaxOlson 编辑的 1965 开始的伯克希尔股东的信(Berkshire Hathaway Letters to Shareholders)。这本书包括一个索引,我觉得特别有用,按照人名、公司、主题分别注明页码。我还要推荐我儿子霍华德写的新书《四十次机会》(Forty chances : finding hope in a hungry world)。你一定会喜欢这本书的。

If you are a big spender – or aspire to become one – visit Signature Flight Support on the east side of the Omaha airport between noon and 5 p.m. on Saturday. There, we will have a fleet of NetJets aircraft sure to set your pulse racing. Come by bus; leave by private jet. Live a little.

如果您是一个会花大钱的大款,或者渴望成为这样一个大款,请在周六中午到下午五点参观位于奥马哈机场东侧的 Signature 航空馆。那里将会展出我们下属的 NetJets 公司的私人专机编队,肯定会让您心跳加速。坐着大巴来,坐着私人飞机回。享受一下生活。

An attachment to the proxy material that is enclosed with this report explains how you can obtain the credential you will need for admission to the meeting and other events. Airlines have sometimes jacked up prices for the Berkshire weekend. If you are coming from far away, compare the cost of flying to Kansas City versus Omaha. The drive between the two cities is about 2 1 ⁄ 2 hours, and it may be that Kansas City can save you significant money, particularly if you had planned to rent a car in Omaha. Spend the savings with us.

随同附上的股东大会资料中有个附件,告诉您如何获取参加会议和其他活动所需的凭证。在伯克希尔股东大会召开的周末,航空公司有时会提高机票价格。如果你从很远的地方过来,可以比较一下飞到堪萨斯与奥马哈的价格。两个城市之间车程只需要 2 个半小时左右,也许这样可以帮你省掉一大笔钱,尤其是你本来就打算在奥马哈租车的话。省下来的钱,一定要在会场上购物花掉噢。

At Nebraska Furniture Mart, located on a 77-acre site on 72 nd Street between Dodge and Pacific, we will again be having “Berkshire Weekend” discount pricing. Last year in the week surrounding the meeting, the store did $40.2 million of business, breaking its previous record by 12%. It also set a single day record of $8.2 million on Saturday, selling nearly $1 million of mattresses alone.

内布拉斯加家具商场位于 72 街上,在 Dodge 街和 Pacific 街之间,占地 77 英亩,在这里我们将会再次举办"伯克希尔周末专场"特惠促销活动。这家商场在 2013 年年会期间销售收入为 4020 万美元,打破了以前的历史最高记录,增长了 12%。同时也在周六创下了 820 万美元的最高单日销售记录,卖出了接近 100 万美元床垫。

To obtain the Berkshire discount at NFM, you must make your purchases between Tuesday, April 29 th and Monday, May 5 th inclusive, and also present your meeting credential. The period’s special pricing will even apply to the products of several prestigious manufacturers that normally have ironclad rules against discounting but which, in the spirit of our shareholder weekend, have made an exception for you. We appreciate their cooperation. NFM is open from 10 a.m. to 9 p.m. Monday through Saturday, and 10 a.m. to 6 p.m. on Sunday. On Saturday this year, from 5:30 p.m. to 8 p.m., NFM is having a picnic to which you are all invited.

要得到伯克希尔股东的特别优惠,你必须在 4 月 29 日周二到 5 月 5 日周一之间购买,并出示参会凭证。这次特惠促销包括了几个非常著名的超级大牌厂家的产品,他们都有严格的折扣规定,但考虑到这是一个我们股东的周末特别活动,为你特别破例,我们特别感谢他们的支持。内布拉斯加家具商城在周一至周六早上 10 点到晚上9 点营业,周日是早上 10 点到晚上 6 点营业。周六下午 5 点半到晚上 8 点,内布拉斯加家具商城将会举行野餐会,邀请所有参会人士加入。

At Borsheims, we will again have two shareholder-only events. The first will be a cocktail reception from 6 p.m. to 9 p.m. on Friday, May 2 nd . The second, the main gala, will be held on Sunday, May 4 th , from 9 a.m. to 4 p.m. On Saturday, we will be open until 6 p.m. In recent years, our three-day volume has far exceeded sales in all of December, normally a jeweler’s best month.

在波仙珠宝店,我们将会再次召开两场股东专场优惠活动。第一个活动将是一场鸡尾酒会,在 5 月 2 日周五下午 6 点到晚上 9 点举行。第二个活动是一个大型售卖活动,在 5 月 5 日周日早上 9 点到下午 4 点举行。周六,我们将会一直营业到下午 6 点。最近几年,我们在股东年会期间三天的销售额就远远超过整个 12 月份的销售额,而 12 月份通常是珠宝店生意最好的一个月。

About 1:15 p.m. on Sunday, I will begin clerking at Borsheims. Ask for my “Crazy Warren” quote on the item of your choice. As I get older, my pricing gets ever more ridiculous. Come take advantage of me.

在周日下午 1 点 15 分,我本人将会亲自在波仙担任售货员。不管你选择什么商品,都可以向我要求一个"疯狂巴菲特"特别优惠价格。随着我变得越来越老,我给的价格也越来越荒谬可笑。所以请大家快来占我的便宜吧。

We will have huge crowds at Borsheims throughout the weekend. For your convenience, therefore, shareholder prices will be available from Monday, April 28 th through Saturday, May 10 th . During that period, please identify yourself as a shareholder by presenting your meeting credentials or a brokerage statement that shows you are a Berkshire holder.

整个周末波仙珠宝商店都会人群拥挤。因此为了你的方便考虑,股东优惠价格将会从 4 月 28 日(周一)一直持续 5 月 10 日(周六)。在此期间,请出示你的股票年会入场凭证或券商出具的持股证明,以证明你本人是伯克希尔公司的股东。

On Sunday, in the mall outside of Borsheims, a blindfolded Patrick Wolff, twice U.S. chess champion, will take on all comers – who will have their eyes wide open – in groups of six. Nearby, Norman Beck, a remarkable magician from Dallas, will bewilder onlookers. Additionally, we will have Bob Hamman and Sharon Osberg, two of the world’s top bridge experts, available to play bridge with our shareholders on Sunday afternoon. Don’t play them for money.

周日,在波仙外面的商场里,美国两届象棋比赛冠军 PatrickWolff将会蒙上双眼,接受所有人的挑战,当然挑战者们不用蒙眼,而且他是一个人一次同时和 6 个人进行对奕。就在附近,著名的达拉斯魔术师 NormanBeck 将进行精彩表演。另外,我们将邀请两位世界级桥牌顶尖高手BobHamman 和 SharonOsberg,在周日下午与我们的股东们进行比赛。千万别和他们俩赌钱。

My friend, Ariel Hsing, will be in the mall as well on Sunday, taking on challengers at table tennis. Last year, she made Americans – and especially me – proud with her performance at the Olympics.

我的朋友邢延华(Ariel Hsing)将会再次出现在波仙外面的商场里,接受乒乓球挑战,去年她在奥运会乒乓球比赛场面的表现让所有美国人尤其是我本人感到骄傲。

I met Ariel when she was nine and even then I was unable to score a point against her. Now, she’s a freshman at Princeton and the U.S. Women’s Champion. If you don’t mind embarrassing yourself, test your skills against her, beginning at 1 p.m. Bill Gates and I will lead off and try to soften her up.

我第一次遇见刑延华,她只有 9 岁,但是那时我跟他打乒乓球一分都拿不到。现在她已经是普林斯顿大学的大一新生,也是美国女子乒乓球比赛冠军。如果你不介意让自己感到难堪,就来和她打上一盘,检验一下你的球技如何。比赛将在下午一点钟开始。我和比尔·盖茨带头挑战,我们要努力让她手下留情。

Gorat’s and Piccolo’s will again be open exclusively for Berkshire shareholders on Sunday, May 4 th . Both will be serving until 10 p.m., with Gorat’s opening at 1 p.m. and Piccolo’s opening at 4 p.m. These restaurants are my favorites, and I will eat at both of them on Sunday evening. Remember: To make a reservation at Gorat’s, call 402-551-3733 on April 1 st (but not before) and for Piccolo’s call 402-342-9038. At Piccolo’s order a giant root beer float for dessert. Only sissies get the small one.

5 月 4 日,周六,Gorat's 餐厅和 Piccolo's 餐厅将会再次仅对伯克希尔公司股东开放。Gorat's 餐厅会从下午1 点营业到晚上 10 点,Piccolo's 餐厅将会从下午 4 点营业到晚上 10 点。这两家都是我特别喜欢的餐厅,周日晚上我会在两家餐厅都吃上一顿。请记住,要在 Gorat's 订餐,请在 5 月 1 日(但不要提前)拨打电话 402-551-3733。要在 Piccolo's 订餐,电话是 402-342-9038。在 Piccolo's 餐厅,要显得你有品位,就得要上一大杯根啤作为甜点,要小杯不是男子汉。

We will again have the same three financial journalists lead the question-and-answer period at the meeting, asking Charlie and me questions that shareholders have submitted to them by e-mail. The journalists and their e-mail addresses are: Carol Loomis, of Fortune, who may be e-mailed at cloomis@fortunemail.com; Becky Quick, of CNBC, at BerkshireQuestions@cnbc.com; and Andrew Ross Sorkin, of The New York Times, at arsorkin@nytimes.com.

今年我们将再次邀请同样的三位财经记者主持年会问答环节,他们通过电子邮件收集股东提交给他们的问题,向查理和我进行提问。这三位记者和他们的电子邮件地址分别是:财富杂志 Carol Loomis:cloomis@fortunemail.com;CNBC 的 Becky Quick:BerkshireQuestions@cnbc.com;纽约时报 AndrewRoss Sorkin:arsorkin@nytimes.com。

From the questions submitted, each journalist will choose the six he or she decides are the most interesting and important. The journalists have told me your question has the best chance of being selected if you keep it concise, avoid sending it in at the last moment, make it Berkshire-related and include no more than two questions in any e-mail you send them. (In your e-mail, let the journalist know if you would like your name mentioned if your question is selected.) We will also have a panel of three analysts who follow Berkshire. This year the insurance specialist will be Jay Gelb of Barclays. Questions that deal with our non-insurance operations will come from Jonathan Brandt of Ruane, Cunniff & Goldfarb.

每一个记者将会从邮件收集到的众多问题中进行筛选,选出 6 个他(她)认为最有趣和最重要的问题来现场提问。他们告诉我,如果你的问题符合以下条件:十分简洁,不是最后一刻才提交,问题和伯克希尔相关,且每封电子邮件提出的问题不超过两个,那么符合以上条件的问题被选中的机会最大。(在你的邮件中,请告诉记者,如果你提出的问题被他们选中,您是否希望提到你的名字。)2012 年我们邀请了一个由三名追踪伯克希尔公司的分析师组成的提问团队。今年的保险行业分析专家将是巴克莱银行 Barclays 的 JayGelb。负责提问与我们非保险业务相关的问题将是来自 Ruane,Cunniff&Goldfarb 红杉基金公司的 Jonathan Brandt。

And we will again have a credentialed bear on Berkshire. We would like to hear from applicants who are short Berkshire (please include evidence of your position). The three analysts will bring their own Berkshire- specific questions and alternate with the journalists and the audience in asking them.

我们希望能够再次在分析师团队中加入一位公认看空伯克希尔公司的分析师。我们希望那些看空并做空伯克希尔股票的分析师来信申请(请附上你的做空持仓证明)。这三位分析师将会各自提出他们自已对关于伯克希尔的问题,分析师、记者和听众将会交替提问。

Charlie and I believe that all shareholders should have access to new Berkshire information simultaneously and should also have adequate time to analyze it. That’s why we try to issue financial information late on Fridays or early on Saturdays and why our annual meeting is held on Saturdays. We do not talk one-on-one to large institutional investors or analysts, but rather treat all shareholders the same. Our hope is that the journalists and analysts will ask questions that further educate our owners about their investment.

查理和我认为,所有股东都应该同时知悉伯克希尔的最新信息,也应该有足够的时间进行分析,这也是我们为什么总是努力安排在周五股市收盘之后或者周六早晨才公布公司财务信息的原因,这也是我们为什么选择在周六召开股东年会的原因。我们不会与大型机构投资者或分析师进行一对一交流,而是对所有股东一视同仁。我们希望记者和分析师们将会提出一些好的问题,能够让我们的股东们更加充分了解自己所投资的公司。

Neither Charlie nor I will get so much as a clue about the questions to be asked. We know the journalists and analysts will come up with some tough ones, and that’s the way we like it. All told, we expect at least 54 questions, which will allow for six from each analyst and journalist and 18 from the audience. If there is some extra time, we will take more from the audience. Audience questioners will be determined by drawings that will take place at 8:15 a.m. at each of the 15 microphones located in the arena and main overflow room.

查理和我事先不会得到任何关于问题的线索。我们知道记者和分析师会选择一些棘手的问题,而这正是我们所喜欢的方式。总的来说,我们希望至少能够回答 54 个问题,三个记者和三个分析师每个人提问 6 个问题,现场听众提问 18 个问题。如果还有一些剩余的时间,我们将会回答现场听众更多的问题。听众提问者将会在 8:15 进行抽签决定,15 个提问用的话筒分别放置在会场不同的区域和主要的分会场。

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For good reason, I regularly extol the accomplishments of our operating managers. They are truly All- Stars, who run their businesses as if they were the only asset owned by their families. I believe the mindset of our managers to be as shareholder-oriented as can be found in the universe of large publicly-owned companies. Most have no financial need to work; the joy of hitting business “home runs” means as much to them as their paycheck.

出于充分的理由,我经常高度赞扬我们经营经理人取得的成就。他们都是真正的全明星,他们经营自己的企业就好像是他们家族唯一拥有的资产一样。我相信我们的经理人的心态是以股东利益为导向,和那些大型上市公司管理层完全相同。大多数经理人根本没有任何工作的经济需求;他们在企业经营上打出本垒打得到的快乐完全不亚于收到一大笔薪酬支票。

Equally important, however, are the 24 men and women who work with me at our corporate office. This group efficiently deals with a multitude of SEC and other regulatory requirements, files a 23,000-page Federal income tax return as well as state and foreign returns, responds to countless shareholder and media inquiries, gets out the annual report, prepares for the country’s largest annual meeting, coordinates the Board’s activities – and the list goes on and on.

然而同样非常重要的是,在总部办公室和我一起工作的 23 名男女同事。这个只有 23 人的团队高效处理各种事务:美国证监会和其他监管部门要求提供的大量文件,制作多达 23000 页的联邦收入所得税申报文件,还有州收入所得税和海外收入所得税相关申报文件,回应股东和媒体的无数个询问,寄送年度报告,筹备全美规模最大的上市公司股东年度大会,协调董事会活动,他们的活动名单还可以列举出来很多很多其它活动。

They handle all of these business tasks cheerfully and with unbelievable efficiency, making my life easy and pleasant. Their efforts go beyond activities strictly related to Berkshire: Last year they dealt with the 40 universities (selected from 200 applicants) who sent students to Omaha for a Q&A day with me. They also handle all kinds of requests that I receive, arrange my travel, and even get me hamburgers and French fries (smothered in ketchup, of course) for lunch. No CEO has it better; I truly do feel like tap dancing to work every day.

他们态度愉悦地处理这些企业事务,而且效率之高简直令人难以置信,让我倍感轻松和快乐。他们的努力并不仅局限于伯克希尔公司相关的活动,去年他们与 40 所大学打交道(从 200 名申请大学中筛选出来的),每年这些大校将会选送一些学生到奥马哈,与我一起参加问答日活动。他们还要处理我收到的各种请求,安排我的旅行,甚至还要去帮我买午餐的汉堡包和炸薯条(当然要沾上番茄酱)。没有一个 CEO 像我做得这么舒服了;我真的感觉像是天天跳着踢踏舞去上班。

In closing, I think it’s become appropriate to ignore our “no pictures” policy and let you view our remarkable home-office crew. Below is a photo from our Christmas lunch. Two people couldn’t make it; otherwise you are looking at all of those who staff Berkshire’s headquarters. They are truly miracle-workers.

在这封信就要结束时,我认为应该忽略掉我们年报"不要任何图片"的一贯原则,让大家看一看我们这些非常出色的家庭办公室工作人员。下面这张照片是我们圣诞午餐的合影,只有 2 个人没入镜,否则你会看到伯克希尔总部所有员工,他们是真正创造奇迹的工作者。

Next year’s letter will review our 50 years at Berkshire and speculate a bit about the next 50. In the meantime, come to Omaha on May 3 rd and enjoy our Woodstock for Capitalists.

明年致股东的信我们将会回顾伯克希尔公司过去的 50 年,并且展望未来的 50 年。与此同时,请于 5 月 3 日来到奥马哈,参加我们为资本家准备的 Woodstock 大聚会。

Warren E. Buffett
Chairman of the Board
February 28, 2014

沃伦.巴菲特
董事会主席
2024年2月28日

〔译文源于芒格书院整理的巴菲特致股东的信〕

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