巴菲特致股东的信（2022年）⑧奥马哈的家庭聚会

A Family Gathering in Omaha

奥马哈的家庭聚会

Charlie and I are shameless. Last year, at our first shareholder get-together in three years, we greeted you with our usual commercial hustle.

查理和我是不知羞的。去年，在我们三年来的第一次股东大会上，我们一如既往地使出了推销手段来迎接大家。

From the opening bell, we went straight for your wallet. In short order, our See’s kiosk sold you eleven tons of nourishing peanut brittle and chocolates. In our P.T. Barnum pitch, we promised you longevity. After all, what else but candy from See’s could account for Charlie and me making it to 99 and 92?

从开门的那一刻起，我们就直奔你们的钱包。没一会儿，我们的喜诗糖果 (See's Candies) 柜台就卖给你们11吨营养丰富的花生脆糖和巧克力。在我们堪比马戏团大王巴纳姆 (P.T. Barnum) 的推销话术中，我们向你们许诺了长寿。毕竟，除了喜诗的糖果，还有什么能解释查理和我分别活到了99岁和92岁呢？

I know you can’t wait to hear the specifics of last year’s hustle.

我知道你们迫不及待想听去年推销活动的具体战果。

On Friday, the doors were open from noon until 5 p.m., and our candy counters rang up 2,690 individual sales. On Saturday, See’s registered an additional 3,931 transactions between 7 a.m. and 4:30 p.m., despite the fact that 61⁄2 of the 91⁄2 operating hours occurred while our movie and the question-and-answer session were limiting commercial traffic.

周五，大门从中午开到下午5点，我们的糖果柜台完成了2,690笔个人销售。周六上午7点到下午4点半之间，喜诗又登记了3,931笔交易——要知道，在9个半小时的营业时间里，有6个半小时正在播放电影和进行问答环节，商业客流量大受限制。

Do the math: See’s rang up about 10 sales per minute during its prime operating time (racking up $400,309 of volume during the two days), with all the goods purchased at a single location selling products that haven’t been materially altered in 101 years. What worked for See’s in the days of Henry Ford’s model T works now.

算算吧：在黄金营业时间里，喜诗大约每分钟成交10笔（两天合计销售额400,309美元），所有商品在同一地点销售，产品在101年里基本没有变过。在亨利·福特 (Henry Ford) 的T型车时代管用的方法，现在依然管用。

Charlie, I, and the entire Berkshire bunch look forward to seeing you in Omaha on May 5-6. We will have a good time and so will you.

查理、我和整个伯克希尔大家庭期待着5月5日至6日在奥马哈与大家见面。我们会玩得很开心，你们也一样。

February 25, 2023 Warren E. Buffett Chairman of the Board

2023年2月25日沃伦·E·巴菲特董事会主席